How to Use Events to Optimize Your Facebook And Google Ads

Your website is bustling with activity. Visitors are constantly interacting with it.

But are you taking full advantage of everything that’s happening on your website for your paid marketing? 

Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. 

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Both Facebook and Google refer to these user interactions as Events. They allow you to track them using a tracking code installed on your website.

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