You are not your corporation. People do business with people they know, like and trust.
The unwanted effects of having a social profile that’s all about your business or what you are selling and lacks depth of character and personality can be that you come across as inauthentic, which can turn people off. Additionally, you may miss out on opportunities to connect with potential customers on a deeper, more personal level, which can make them less likely to do business with you.
Even when you own your own business, you are the face of your company and the one that people will interact with the most. It’s important to remember that you are not your business, and people will respond better to you if you act like a person rather than a company.
Make sure that your social profile(s) showcase your authentic self by sharing content that is interesting and engaging, rather than purely promotional.
Some examples of ways to showcase your authentic self on social media include sharing personal stories, photos, and interests, as well as engaging in conversations with others. When it comes to sharing content, try to mix things up and share a variety of content types, such as articles, videos, infographics, and images.
Some examples of topics that you could share on social media include:
-Your hobbies and interests
-Your thoughts on current events
-What you’re up to in your personal life
-Fun facts about yourself
-Tips and advice on a variety of topics
– behind-the-scenes looks at your business or product
Showcasing your authentic self on social media will help you come across as more authentic and relatable, which can make people more likely to do business with you.
You are not your corporation. People do business with people they know, like and trust.
The unwanted effects of having a social profile that’s all about your business or what you are selling and lacks depth of character and personality can be that you come across as inauthentic, which can turn people off. Additionally, you may miss out on opportunities to connect with potential customers on a deeper, more personal level, which can make them less likely to do business with you.
Even when you own your own business, you are the face of your company and the one that people will interact with the most. It’s important to remember that you are not your business, and people will respond better to you if you act like a person rather than a company.
Make sure that your social profile(s) showcase your authentic self by sharing content that is interesting and engaging, rather than purely promotional.
Some examples of ways to showcase your authentic self on social media include sharing personal stories, photos, and interests, as well as engaging in conversations with others. When it comes to sharing content, try to mix things up and share a variety of content types, such as articles, videos, infographics, and images.
Some examples of topics that you could share on social media include:
-Your hobbies and interests
-Your thoughts on current events
-What you’re up to in your personal life
-Fun facts about yourself
-Tips and advice on a variety of topics
– behind-the-scenes looks at your business or product
Showcasing your authentic self on social media will help you come across as more authentic and relatable, which can make people more likely to do business with you.
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labanjohnson
Laban Johnson is a seasoned entrepreneur and polymath, leaving a trail of impact in every endeavor. With over 25 years of diverse experience in businesses of all sizes, local governments, the military, and non-profits, Laban has accumulated a wealth of skills in business administration, risk management, internet marketing, and more. As the founder of LJLearn.com, Laban channels his expertise into making quality educational resources accessible to all, empowering individuals and businesses alike to unlock their full potential. His rich background as a business administrator, project portfolio manager, risk analyst, life coach, and financial advisor has sharpened his ability to tackle challenges head-on. A proud founder of ONPASSIVE and a philanthropist at heart, Laban is dedicated to revolutionizing businesses in the digital age while making a tangible positive impact on society. Through LJ Group and LJ Learn, he curates and shares the most valuable of his experiences, ensuring his clients achieve unparalleled success.