Neil Patel https://neilpatel.com by Neil Patel Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited ābest versions,ā Snapchat kills it at being completely natural. It doesnāt hurt that 293 million people are active on that platform [ā¦]
Neil Patel
Neil Patel : How to Do Paid Social Without Cookies
Neil Patel https://neilpatel.com by Neil Patel Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change.Ā Itās a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Googleās answer to the end of third-party cookies is the Privacy Sandbox, which will [ā¦]
Neil Patel : 15 Email Personalization Techniques That Work
Neil Patel https://neilpatel.com by Neil Patel As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing. Before [ā¦]
Neil Patel : 12 Qualities of Great Content Marketers
Neil Patel https://neilpatel.com by Neil Patel Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. Thatās why you need to invest in a great content marketer. To help you do that, Iāll highlight [ā¦]
Neil Patel : What is Statistical Significance and Why Does it Matter?
Neil Patel https://neilpatel.com by Neil Patel As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages, you need a full suite of analytics to help you make strategic decisions.Ā While marketing trends may come and go, itās inarguable that data analytics are here to stay. As our tools get smarter, [ā¦]
Neil Patel : 10 Ideas For Killer YouTube Ad Creatives
Neil Patel https://neilpatel.com by Neil Patel Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way to expand your reach. To ensure your [ā¦]
Neil Patel : A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping
Neil Patel https://neilpatel.com by Neil Patel 30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means [ā¦]
Neil Patel : Secondary Goals: Track These GA Events If Youāre Doing A/B Testing
Neil Patel https://neilpatel.com by Neil Patel A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, itās a key way to improve your content, increase user engagement, and boost conversion rates across your site. Whatās not to like? Additionally, [ā¦]
Neil Patel : How to Use Transcription Services to Repurpose Your Content
Neil Patel https://neilpatel.com by Neil Patel Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current contentās engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketerās strategy. How can you generate new content without spending [ā¦]
Neil Patel : Headless CMS: What it is and How it Helps Websites Scale
Neil Patel https://neilpatel.com by Neil Patel Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult. As enterprises strive [ā¦]
Neil Patel : How to Capitalize on Misspellings and Typos in Social Listening
Neil Patel https://neilpatel.com by Neil Patel Iāll let you in on a secret. People are talking about you online. Whether itās a direct @ mention on social media or involvement in an untagged rantāthe likelihood is, thereās a lot of conversations occurring on ādark socialā that you donāt know about. For the most part, brand mentions are a marketing score (even [ā¦]
Neil Patel : 10 Best Practices for Squarespace SEO
Neil Patel https://neilpatel.com by Neil Patel If youāre looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? Iāll guide you through everything you need to know about Squarespace SEO, including what best practices to [ā¦]
Neil Patel : 10 Best Practices for Joomla SEO
Neil Patel https://neilpatel.com by Neil Patel Getting your business active online has never been more critical. Yes, even if youāre a brick-and-mortar brand, you need an online presence. Research shows that 87 percent of shoppers start their product search through digital channelsāand missing out on prospective leads is a loss for any business. While looking around for a content management system [ā¦]
Neil Patel : How to Streamline PHP for SEO
Neil Patel https://neilpatel.com by Neil Patel Thereās a lot of misconceptions about PHP for SEO. Many people donāt understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you donāt likely have much to worry about. PHP can make your website better for SEO and better for your users. The key [ā¦]
Neil Patel : 10 Best Practices for Drupal SEO
Neil Patel https://neilpatel.com by Neil Patel Focusing on Drupal SEO ensures the hard work you put into your site helps you actually reach customers. Like other platforms, Drupal has specific SEO features and strategies that ensure your changes are communicated from Drupal to search engines. Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as [ā¦]
Neil Patel : 16 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
Neil Patel https://neilpatel.com by Neil Patel Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent [ā¦]
Neil Patel : 20 Success Lessons From the Top Marketing Blogs
Neil Patel https://neilpatel.com by Neil Patel Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, weāre going to dig into the finer details of these top marketing blogs. With each one, weāll inspect a particular aspect you can emulate that makes [ā¦]
Neil Patel : 10 Practices for Wix SEO
Neil Patel https://neilpatel.com by Neil Patel If youāve ever built a website, or youāre looking for a suitable website builder, youāve no doubt heard of Wix. Itās renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support.Ā On the downside, Wix SEO limitations often come in for criticism, but that [ā¦]
Neil Patel : 5 Key Graphic Design Elements for Paid Campaigns
Neil Patel https://neilpatel.com by Neil Patel Think about the number of ads you see in an average day. Can you remember them all? Donāt worry if the answerās no. After all, the average person sees up to 10,000 ads per day across the internet! Let me ask you an easier question. Think about the last marketing campaign you can remember. The [ā¦]
Neil Patel : A Brief Guide to Blazor for HTTP and C# Applications
Neil Patel https://neilpatel.com by Neil Patel Behind every great website or application is a lot of coding. When that code is heavy or overly complex, it can slow down website speed and increase bounce rates. This is why a lot of marketers are excited about a new user interface from .NET called Blazor.Ā The name is a combination of ābrowserā and [ā¦]