Neil Patel

Neil Patel https://neilpatel.com/ by Neil Patel “Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer. Like everything else, it depends. Neither […]

Neil Patel https://neilpatel.com/ by Neil Patel You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a […]

Neil Patel https://neilpatel.com/ by Neil Patel If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. […]

Neil Patel https://neilpatel.com/ by Neil Patel Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can present barriers for many different groups of people. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of […]

Neil Patel https://neilpatel.com/ by Neil Patel Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video […]

Neil Patel https://neilpatel.com/ by Neil Patel I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to […]

Neil Patel https://neilpatel.com/ by Neil Patel There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with […]

Neil Patel https://neilpatel.com/ by Neil Patel I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should […]

Neil Patel https://neilpatel.com/ by Neil Patel Curious what an influencer is? Let’s start with a definition.  An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position.  Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many influencers are minor celebs, but […]

Neil Patel https://neilpatel.com/ by Neil Patel Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go. With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting options with the functionality of […]

Neil Patel https://neilpatel.com/ by Neil Patel In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad fraud. You might have noticed the IVT column in your Google Analytics dashboard, although it isn’t displayed by default. And if you’ve ever searched for invalid traffic online, you have probably read Google […]

Neil Patel https://neilpatel.com/ by Neil Patel Does this topic sound a bit familiar? There’s a good reason for that. Every year, there are new SEO trends every website owner should be aware of. Sometimes it might just be a fresh approach to a classic SEO tactic, and other times, it’s something new that could give your website an advantage over your […]

Neil Patel https://neilpatel.com/ by Neil Patel Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes? This may be Google at work. Over the past few years, Google has released several updates to their search engine algorithm, with Panda, Penguin, and Hummingbird being some of the biggest. Those updates set augmented rules on how […]

Neil Patel https://neilpatel.com/ by Neil Patel Want to learn more about SEO? There’s a good chance you’ve seen dozens of SEO certification courses, ranging from offerings from top SEO platforms like Semrush to “experts” you’ve never heard of. If you’re unsure if an SEO certification is right for you—or are struggling to figure out which course is the right fit—you’re in […]

Neil Patel https://neilpatel.com/ by Neil Patel What if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your paid advertising efforts like Google Ads to improve the visibility of a website or product […]

Neil Patel https://neilpatel.com/ by Neil Patel Escrever conteúdo pode ser difícil. Dá só uma olhada nesses números. Impressionantes 98% de todas as equipes de marketing dizem que conteúdo escrito é sua modalidade mais usada, mas um em cada três profissionais de marketing admite que sua redação de conteúdo é só “razoavelmente” ou “não tão” eficaz. Ou seja, tem muito mais conteúdo […]