Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move t…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar st…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys cover the ongoing Spotify/Joe Rogan saga, while Robert’s new book title should be “Epic Marketing Rant.” The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media co…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased the…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today’s episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter? And…right-wing commentator Joe Bongi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-pa…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we’re thumbs up. The Information says media valuations are down except for paid subscription models. True? Well, not really. L…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose All the wrong 2022 content predictions in one place. From Robert – – Content Marketing and Marketing Content Operations Merge This Year – and become overall MarketingOPS. – Web 3.0 Stumbles with Security Concerns – But gets back on track. – A Big Tech …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys review the content creation and content marketing stories that made 2021 amazing…or definitely one-of-a-kind. Robert reviews: – Mirror and the Ownership Economy – The Subscription Economy – News from Dennis Publishing – Salesforce Launching …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds. Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse acc…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe kicks off the show with a special announcement…a new event called CEX – Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event. As part of the show, CEX is launching their NFT project called CEX Never Ending Ti…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, P…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution. 2….

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct). Miramax is suing Quentin Tarantino over his launch of “Pulp Fiction” NFTs. Joe …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The big news of the week was Facebook’s name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert says yes, Joe says no, and Nike starts to create IP for Web 3. In the continued platform wars, Google an…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Apple’s new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believ…