Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Oh…in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter. Spotify buys Heardle, but have they figured out their “real” business model? Bloomberg sure doesn’t think so. And the boys…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This episode is all about being banned. From R Kelly’s scrubbing from Spotify and YouTube, to CSN’s return to Spotify, and China’s serious ban on more than 30 different categories of content. Joe and Robert talk about what marketers and creators need t…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week we breakdown The Tilt’s 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do? Twitter launches yet another new program, this one likely to do nothing at all. And…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible “super-app” opportunity, specifically focused on content creators. It could work. Facebook unleashes a hundred new ideas…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Canada unleashes a controversial law that seems like way more problem than solution. Facebook engages in another rug pull. Ca…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player ente…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3. Rants…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Is Seth Green’s missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely. Politicians gang up against Google and Facebook over antitrust concerns….

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This episode could be our ticket to Webby fame. You’ll just have to listen to be sure. We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into l…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3’s time come to pass? The New York Times and Disney release earnings and the boys run through the highlights. The Wall Street Journal says NFTs are dead. Other…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX). Data points include- – How long until content creators get to revenue. – How long to financial i…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate lately…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix’s subscriber loss is a warning sign for streaming paid media. And…Rolling Stone goes c…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose It’s breaking news time as Joe and Robert discuss Elon Musk’s intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not impresse…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Proba…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Well, Joe and Robert are finally getting seeing 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot’s creator network, …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this epi…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What do…