Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose We start with a review of Twitter. What’s the business model going to be? Why should content creators care? And…is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: – Focus and killing things. – Diversification of own…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk’s Twitter and how it will affect marketing pros and content creators. We cover: – Should Twitter relaunch Vine? – Who’s “really” lead…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast’s content brand could be valued at $1.5 bill…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform…but will they have enough takers to fill the sponsor slots? And former I…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks…not the creators. PayPal makes a rather larg…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Elon Musk is all over the news, as he finally faces the inevitable…he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of cont…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Elon Musk is all over the news, as he finally faces the inevitable…he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of cont…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambing after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. ——— Liked this show? SUBSCRIBE to this podcast on Spotify,…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special episode, we bring back one of This Old Marketing’s most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week’s sponsor is Zapier. Start your …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week Donald Trump’s Truth Social made the news concerning runway and SPAC issues. Does Truth and it’s parent company have enough money to hold on? And even worse news…Google has a lot to say about it. In acquisition land, Benioff’s Time brand bo…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Donald Trump’s Truth Social is hitting bigger numbers…but are they big enough? Instagram’s changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from th…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what’s behind the move and what you need to do about it. Morning Brew is yet another in line to launch a creator program. What are they doing differently? A new group-base…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what’s behind the move and what you need to do about it. Morning Brew is yet another in line to launch a creator program. What are they doing differently? A new group-base…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Twitter is launching a new version of Spaces. Is this the answer to the platform’s woes, or is this just another move to find a “non-Elon” acquirer of the business? Meta discontinues paying media companies as part of their news feed. But good news! The…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI. Raves include a surpise kudos from Robert t…