Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren’t talking about the #1 reason (we discuss this). St…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, TikTok is back in the news with an ultimatum from Biden’s camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose This week, TikTok is back in the news with an ultimatum from Biden’s camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they “deem” a security risk. Joe and Robert believe …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world’s foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make co…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week’s sponsor is Stream…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed’s stock soars as the company announces their new work process that includes ChatGPT. It’s earnings time, as Spotify and Meta both announce…and bounce. …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six per…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft’s $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What’s working? What’s changed? What’s next? What can you learn? The gents hold nothing back in this very special episode. —–…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The big “leak” this week is Apple’s announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META gets fined $400 million in the E…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions…and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: – The fate of TikTok – Where data privacy is going? – AI…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose We add music to our “Musky Scent of Twitter” segment, featuring Elon in all his glory…banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn’t? Does this mean a comback is in store for tokenizat…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok’s existance on all devices in the United States. Will this actually happen? Will TikTok be…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Another crazy Twitter update…plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that “may” replace humans and lead to a new reality. Robert and Joe have their own thoughts. GE does a …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layof…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS – a r…