Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? In other news, the “Apple bu…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week Joe and Robert discuss how every piece of content created has “at least” a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box of…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys go in-depth discussing the Twitter move to X. What’s the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketi…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out adve…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The big news of the week is Meta’s launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran? In other news, Snap continues to impress with its new subscription product. …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site know…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competi…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The battle for AI continues…this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you’ll get the reference after listening). The writers’ strike continues, and now includes generative AI at the center. And …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon’s “trust nothing” decree, and then as millions flood to follow MrBeast. Google and …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest crea…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter’s verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this p…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn’t really Drake. Joe and Robert discuss the impact of AI parodies from…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you…