Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose John Deere’s search for a new social media creator leads to an important conversation – are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winn…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood’s new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubsp…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Y…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump’s Truth Social g…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI’s chatbot store is filling up with spam. Are you surprised? And a group…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But doe…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Another media company bites the dust. This time it’s the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. C…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose It’s been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it’s just more of the …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys discuss Joe Rogan’s new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their propert…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big tech CEOs ran to Washington to explain why they haven’t protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Sw…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Netflix Q4 earnings show how far the company is ahead in the streaming wars…plus…their licensing deal with WWE vaults them into a live-events leadership position. So, what’s next and what we learn from their strategy? Sports Illustrated is “mostly”…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of “focused scaling” correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbe…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose If you don’t get the title, stay until the end. In this episode, Joe and Robert discuss what’s happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is th…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X’s valuation even mor…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week’s links: Sahil Bloom’s Annual Review T…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose It’s here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse – TikTok and YouTube see big surges as the waves of the strike …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The latest social media usage results by Pew are out and…surprise, surprise…almost half of all teenagers are on social media “literally all the time.” It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel S…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google’s stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opport…