Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss LinkedIn’s move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the editor, Yahoo!’s launch of a new native advertising network, and the end of print newspapers.  Rants an…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amaz…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe’s LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists,…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss Beck’s mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon a…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform.  In addition, the boys discuss Time’s creation of a native ad group, the newspaper crisis, and Ford’s former Social head Scott Monty m…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart’s big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a free…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss content marketing hitting the big time at HBR.  After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss CMI’s purchase of the Intelligent Content Conference, and then dive deep into P&G’s new edict that all marketing titles will change to something different.  In addition, the boys discuss Google’s change to get ri…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn’s Content Marketing scorecard.  In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really kn…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many br…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%.  Facebook is becoming a pure play paid platform in many cases.  The boys also discuss how much data you actually ne…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast’s “Magna Carta” guide for nativ…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Happy Memorial Day to those in the States.  In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing.  The bo…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news.  It’s a must read for all businesses.  In addition, Joe and Robert discuss the…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google’s Panda algorithm.  In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-de…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that’s worth) and Joe and Robert discuss all the possible compan…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new C…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of PNR’s This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money de…