Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardless.  In this week’s episode, Joe and Robert talk about whether B2B content marketing is a failure, and i…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (wh…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stoppin…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research.  Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bag…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted’s newfound money.  In addition, the boys talk abo…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times/Shell native advertising deal, as we…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That’s right…get ready for all your Facebook promotional content to go bye bye.  In addition, the boys talk about Marriott’s move to becoming a full-b…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, the boys discuss the growing concern over native advertising in the political space, which caused some i…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss a possible “crisis” in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Fina…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising…but do they? This week’s rants and raves include an amazing…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss the finer points of Copyblogger’s decision to kill their Facebook page.  In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen.  That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is a subset of…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune’s recent purchase of a content marketing services provider.  In addition, the boys cover some flawed blogging research, why podcastin…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple’s distribution of the new U2 album to all iTunes accounts.  In addition, the boys discuss a couple articles about th…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a bran…