Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the “Content Inc.” episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker’s annual trends report.  Guess what?  Your buyers are now m…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon’s purchase of AOL leads to discussion around what value there is in AOL’s many content …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  Then the boys move right along to the official launch of Facebook News.  Is this the end of times for …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this Mother’s Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising. …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether con…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry.  In addition, the boys cover the difference between content and advertising, and if it re…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content “inside” Facebook’s walls.  Does this mean that the future of the web could be dominated by Facebook?  In addition, the boys discuss whether…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In addition, the boys rant about Nokia launching a content marketing “campaign” with Wired, and then rant a littl…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In the episode of PNR (dubbed the “beautiful episode”), Joe and Robert discuss Uber’s new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the me…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss LinkedIn’s latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year.  In addition, the boys discuss Seth Godin’s take on content marketing, what innovative media …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert’s upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC’s decision on Net Neutrality, some research on how B2B mark…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads.  SnapChat launched a new content series (which, of course,…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube’s Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays an…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that’s what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting close…