Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode number 101, Joe and Robert discuss whether content marketing can save advertising.  Does it have to be either/or?  Actually, we think not.  Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi’s CMO thinks tha…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little “celebration time” and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert expect to se…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo’s fantastic report on content marketing pods, possibly a better way to structure teams for content marketing.  The Washington Post announces that they are going to distribute every…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer’s journey and GroupM …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead.  Well, is it dead, or are most brands just using it wrong (the latter)?  Podcasting is bigger and better than ever, and native advertising …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss,…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise.  Then, the boys discuss the hi-jacking of the te…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of PNR’s #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms.  Facebook launches a new live video program for…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape.  Will media companie…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may no…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and culture, both o…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees am…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new con…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives – one in Germany and one in Asia – around content marketing.  Both associations have also taken the name “content marketing”, which Joe thinks is a…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter’s CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital’s “third wave,” the boys chat about the Brad Pitt…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform.  Honda shows us that a good idea can go wrong without a little patience, and th…