Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google – ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to nativ…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go “Full Facebook” in six months, while new research a…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase…while the WSJ decides to dro…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes “full monty” with labeli…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants a…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of “peak content” and how there are two camps – one of more content and more traffic and one of the right content and the right traffic.  Email, of all things, could be a big opportu…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner’s slew of television stations begin their quest for native advertising dominance, while the …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys u…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this New Year’s edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers.  Forbes announces a “light ad” site for ad blockers and ANA chooses “content marketi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majori…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb’s content marketing initiative “Pineapple”. Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business mo…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss GE’s move away from prime-time advertising and increasing move toward branded content.  “Homeless” media is a huge opportunity for media companies and brands, but it comes with a big risk tha…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising.  Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called “The Macro”. Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers…Robert…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising.  Dollar Shave Club launches a new content marketing program called MEL, and the boy…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content.  Ad blockers are transforming the next level of the web …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial’s deal with Pandora.  PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube’s decision to “force” content creators to be part of their new paid subscription program – YouTube Red.  Adobe releases some interesting research on consumer behavior and con…