Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fert…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, mak…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook’s instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched “creative hub”. Podcasting g…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using nativ…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker’s annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer (although p…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the “Chewbacca Mask” phenomenon and what it means for brands.  Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among bran…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don’t compete with each other and, believe it or not, are actually different (to some people’s dismay). Facebook acts like a real media company, and infl…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not wi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at sca…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Facebook looks to create
its own content and yet another prediction for the death of content
marketing is reviewed.  SNL announces a big play in native
advertising and Google says that YouTube ads are vastly superi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising?  Publishers are now fully focused on e-commerce, and Buzzf…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addition, Medium offers “instaCMS” and goes into the software business.  Rented land?  We aren’t quite sure….

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing.  The boys love the report, but doubt that many will execute the approach properly.  Mi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram’s move to duplicate Facebook’s algorithm, making it ever clearer that Instagram will be “pay to play” for most brands.  Scott Brinker releases the 2016 Marketing Technology Landscap…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this week’s episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations di…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google’s d…