Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. R…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. R…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week’s podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they’ve unlocked the only content business model that matters. Rants and raves include advertising blinders and s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arr…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss A&E’s publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for conte…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research show…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry an…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by …

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss Apple’s launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine’s cards and Snapchat’s all-important IPO. Then, the boys go in-depth into Medium’s new subscription model and both agree that Medium has chosen poorly. Rant…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to com…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this “hopeful” episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it’s great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium’s latest pivot while AOL thinks they’ve discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buy…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continu…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook’s new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matt…