Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, Joe and Robert cover Apple’s $1 billion dollar investment in original content…plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro’s deal with Lion…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook’s earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce an…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys take aim at Amazon’s new social platform Spark (thumbs down), Google’s news feed (thumbs up) and Facebook’s addition of branded sub-groups (jury’s still out). Rants and raves include building something instead of measuring, and the craze to fo…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from “Killing Marketing” and developing their own guitar lessons. Joe cuts in early for a rant about Gary V’s latest post and why it’s bad…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose It’s a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook’s fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligenc…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. N…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing o…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Some see Google’s ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google’s monopoly in place. Discuss… In other news, Anheuser-Busch buys an online community and the c…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker’s Annual Internet Trends report…and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up conte…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decad…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decad…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsib…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it’s probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss Google’s move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high demand, whi…