Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger’s statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let’s all just pause right to ponder that possibility. Then the boys dissect …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter’s decision to ban “state-run” media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, kn…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spendi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way.  It’s been an amazing ride.  Thank you for …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper’s co…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still r…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Joe and Robert discuss Google’s olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves in…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time going to 280 characters.  Rants and raves include Time’s new membership…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa’s voice search results. Rants and raves include predictive analytics and this week’s This Old Marketing ex…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss Apple’s new browser settings that have the advertising associations crying wolf. Google kills their “first click free” setting for all pay walls and Rolling Stone gets put up for sale. Rants …