This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The W…
Joe Pulizzi & Robert Rose
This Old Marketing : 236: The Media Business Killed Itself
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In othe…
This Old Marketing : 235: Prepare for a Turnaround with these Marketing Tips
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vay…
This Old Marketing : 234: Why Invest in Marketing Now (Before It’s Too Late)
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announ…
This Old Marketing : 233: Can Media Companies Survive Coronavirus?
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise b…
This Old Marketing : 232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. —— Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartR…
This Old Marketing : 231: Making Sense of a Crazy Week…plus Could Apple Buy Disney?
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what’s next. Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions. In other news, a stran…
This Old Marketing : 230: Marketing at a Social Distance [SPECIAL EPISODE]
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today. —— Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcast…
This Old Marketing : 229: Salesforce, Mailchimp Buy Media Properties
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge’s addition of a “content marketing” awards category, which really isn’t content marketing at all. Both Mailchimp and Salesforce purchase media properties, furthe…
This Old Marketing : 228: The Real Story Behind Facebook’s Fact-Checking Plan
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King’s new “moldy burger” campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more …
This Old Marketing : 227: Ranking the Best & Worst Super Bowl Ads of 2020
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose On episode #227 of PNR’s This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the n…
This Old Marketing : 226: Content Jobs Among Biggest Growth Area Per World Economic Forum
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death…
This Old Marketing : 225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a “move” away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligen…
This Old Marketing : 224: 8 Big Content Marketing Predictions for 2020
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year’s marketing predictions include: Less Content…
This Old Marketing : 223: Can Marketers Learn Anything from the Peloton Fiasco?
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton…discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public’s reaction was a pure over-reaction…
This Old Marketing : 222: Our Biggest Failures BONUS Episode + Even More Failures
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided …
This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose : 222: Our Biggest Failures BONUS Episode + Even More Failures
This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided …
This Old Marketing : 221: Marketing Always Works (If You Leave Out Certain Data)
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney’s launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing …
This Old Marketing : 220: Twitter’s Move Away from Political Ads a PR Stunt
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that…
This Old Marketing : 219: Will New Regulations Help or Hurt Your Content Creation?
This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social m…
