Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.” In addition, the boys spend plenty of time talking about …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you’ve never “hear…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Yes, the big marketing predictions episode if finally here. Joe and Robert answer: – What will happen to the martech industry? – What big names will be bought and sold in 2021? – Who wins in content marketing…and who loses? – What does the future of …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of c…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special episode, Joe and Robert talk about Content Marketing World’s 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include TikTok’s sale. Will it go through and when will that b…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consume…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigge…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose First, watch the Nike ad if you haven’t. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other news, Industry Dive purchased Newscred’s content marketing studio business, while Digiday finds that br…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer. Microsoft lays of 50 journalists, instead opting to use “computer robots.” Robert reviews what journalists need to do now to pro…