Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The Information estimates that last year’s creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it’s a brand new thing, while American Express ditches their Departures print magazine…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not. Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term bli…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced thei…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever? Is the future of media podcasts and newsletters? Axios sure thinks so. While …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Decentralized publishing is starting to become “a thing” with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out? And then, there’s TheSkimm, which is going shopping for a buyer …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls. Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it’s still bril…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they’ll purchase both back for more at a later date. Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for ori…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And…it really doesn’t matter …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Well, there’s a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio uni…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, w…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Bid on the first This Old Marketing NFT – Episode #1 now…proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing se…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose After a royal analysis courtesy of Robert, the boys dissect Disney’s subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin’s latest blog post abou…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose To kick off the show, Joe and Robert detail their “advanced” Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen’s Advanced Video property, and increases its chances to c…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy’s media …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are “not” media companies being affected. YouTube tries to be mor…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose It’s our annual “rip apart the Super Bowl ads” show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Sp…