Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Meredith’s sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing. Why? Because the platforms aren’t giving out enough? Because there are big winners and some losers? …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, Joe and Robert discuss the outage heard around the world…Facebook. What does it mean for marketers and creators? At the same time, Facebook is dealing with whistleblower allegations on the Hill. Well, Facebook’s stock tanked and worries su…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals. Some strategies…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Ted Lasso win’s multiple Emmy’s. Let’s talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Ted Lasso win’s multiple Emmy’s. Let’s talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Ted Lasso win’s multiple Emmy’s. Let’s talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Ted Lasso win’s multiple Emmy’s. Let’s talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling s…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market. Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert go into deep analysis on Rand Fishkin’s latest post on the difficulty of being a web content creator. Twitter launches a new product, Communities. Robert doesn’t like it and Joe thinks Twitter should just buy Discord. In rants and raves,…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance? The New York Times did a story on Li Jin (from creator economy and passion economy fame). Wh…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this? Vanity Fair believes that creators are in trouble either way. Axel Springer buys Politico and Protoc…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New Yor…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New Yor…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content. Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about he…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys kick off the show announcing NFT marketplace OpenSea’s big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so. The Gap’s Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. …

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money? Apple, Google, Microsoft and Facebook all release amazin…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom. Fran…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk’s partnership with Budweiser. TikTok’s parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and R…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech com…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys launch the show discussing the NCAA’s new ruling that college players can be compensated for their image and likeness. While we don’t know exactly what will happen, we do know that athletes from every sport will be developing out their audienc…