Joe Pulizzi & Robert Rose

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose META’s plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this. How involved will Elon be with TikTok’s future? More works are heade…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose A very special This Old Marketing Predictions’ episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys Truth Social GENAI Stumbles Four (4) Trillion Dollars Companies in 2025 The 2025 Disease We All Saw Com…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even be successful anymore. Forgiveness in …

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are…and…are you there? We look at the opportunities and challenges ahead. What are the most …

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you’ll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anyt…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showi…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Another very special episode of This Old Marketing…this time, without Robert Rose. Yes…this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building,…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).  In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what’s next in marketing and beyond. —– This week’s sponsor: With smalle…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it’s possible the Trump campaign outmarketed Harris. Winners and losers include Goldfish Crackers and the Nomad Capi…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic dec…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose The boys go deep into CMI’s 2025 content marketing research report. While the results look pretty similar to last year’s report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who’s y…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans’ trust in media sinks to an all-time low. Or did it? A…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Joe and Robert unpack Google’s NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it’s usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competi…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.  Find your answers to content marketing spending, how AI is affecting content marketing, advice for new …

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music a…

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose OpenAI launches the “Strawberry” version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram la…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. —– This week’s sponsor: Grow better, faster with Hubspot’s all-in-one intuitive customer p…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing mod…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose We have all the answers for what’s going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction And a final bet you…